Image courtesy: autoblog.com
Mercedes-Benz sold maximum vehicles in India in the initial six months of 2017. It is progressively climbing the hierarchy in the overall automobile market, compared to other brands like Fiat, Chevrolet and Nissan, which offer their cars at much cheaper rates. Regarding returns nearby to a billion dollar a year Mercedes-Benz is perhaps better off than many other foreign companies that manufacture mass market cars in India counting Ford, Renault and Volkswagen.
Mercedes-Benz India sold 7,141 vehicles in the initial six months of 2017, growing 9% from a year earlier. Sales of Nissan branded cars sum 6,900 units, at the same time as those were 6,579 at Chevrolet, which declared a plan to withdraw from the Indian market by the end of this year.
Mercedes has the deepest community amid luxurious carmakers, with 81retailers. One of many huge differentiators amid Mercedes and several luxurious carmakers is that it has been all set to attract consumers all through segments, proper as of entry luxurious vehicles to the highest of the road AMG fashions, the position it has greater than half the market.
To make certain, all these automakers are nevertheless small when it comes to quantity in a market that offered greater than three million automobiles in the yr by March 2017, with Maruti Suzuki accounting for about half of it. The luxurious house in India, which is almost 1 percent of the general market, though gives fatter margins, permitting corporations reminiscent of Mercedes to do superior financially than most others within the mass automobile market.
Mercedes-Benz expects the impetus in its competence to proceed, with a robust order eBook supporting the optimism. The corporate, in addition to most several automakers, had offered giant incentives in June, forward of the execution of products and companies tax as of 1st July. The speed below GST is decrease than the mixed taxes under the sooner regime, and the incentives had been to entice consumers who may have in any other case stayed for the GST to grow to be competent. The gives had pushed up demand in June, and Mercedes stated it carry on to be strong in July as satisfactorily.
Michael Jopp, vice-president of gross sales and advertising at Mercedes-Benz India, alleged that “There was no disturbance in demand ensuing from advantages prolonged to the purchasers in June; they identify we dwell as much as our guarantee. With the value profit given by the federal government (below GST), our growth might be stronger.”